In this article, we’ll cover what a brand is and who is allowed to have a brand.
What is a brand? #
A common definition of a brand is as follows:
A brand is the identity of a product or service. It’s the name, the logo, the design, or a combination of those that people use to identify and differentiate what they’re about to buy or consume.
We can also expand that definition a little bit to include not only the visuals of the brand (i.e. the logo and name) but also the voice as well. This means it’s not only the visuals we use, but the language we use to talk about the brand as well.
Common Examples of Brands #
Anchor Bend Brand #
The approved Anchor Bend brand is as follows:
What is a Sub-Brand? #
A sub-brand is a secondary brand within the main brand that can help differentiate a product line to a desired target group.
Here’s an example of a brand and its sub-brands:
Coke Parent Brand
Diet Coke Sub-brand
Can my ministry have its own brand? #
Below are the only approved sub-brands for ministries.